Search is a large part of the life of consumers. It is quite challenging to think of how people got through before Google. Artificial Intelligence (AI) is changing search through an application known as natural language processing (NLP). Instead of merely searching for the user request, NLP seeks to break down what they need, understand the context, and return more accurate results. 

For e-commerce platforms, optimizing search functionality through NLP is essential to success, and creating an excellent customer experience. We are going to look at how that applies to the real estate sector. 

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